Selling Your Home in Parrish: How to Price Your Home Right

Every seller in Parrish, Florida wants to get the best price available for their home. That’s why choosing a local realtor in Parrish who knows how to do this is extremely important. At Keys to the Coast, we pride ourselves on understanding the local market and using that knowledge to help you maximize your home’s value.

The Importance of Pricing

When selling your home in Parrish, keep in mind that price is king, location is queen, and condition is the jack. No matter how much marketing your Parrish real estate agent invests, if your home is overpriced, buyers will simply look elsewhere.

First Impressions Matter

If I had a dime for every time a seller said this, I might consider retiring from real estate—well, maybe not a dime, but you get the idea. Sellers often share this thought: “Let’s list high; we can always lower the price later.”

While that’s an option, it might not be the best strategy. Serious buyers actively searching the Parrish housing market can quickly identify an overpriced home. They’ll simply swipe past it, and their agents won’t recommend it to potential buyers either.

Even after sharing this insight, some sellers insist, “If a buyer wants to make an offer, they can.” Yes, that’s true, but in reality, buyers are unlikely to do so because they’ll assume you’re not willing to lower the price significantly.

To help your home make a great first impression, it’s crucial to prepare it properly before listing. For more detailed tips on getting your property ready for sale, check out our post on Getting Your Home Ready for Sale.

The Art of Pricing

Pricing a property is truly an art form. There’s no one-size-fits-all process for how Parrish realtors determine the right price. However, agents with years of market experience, like those at Keys to the Coast, have gained valuable insights that help them excel at pricing homes compared to those who are just starting out. For more tips on finding the perfect agent, read our blog post, ‘Finding the Perfect Parrish Real Estate Agent: Your Guide to a Successful Home Search. Click Here 

Different Approaches to Pricing

Every agent has a unique approach to pricing properties. While some utilize adjustments, others may not. The fundamental method for pricing involves comparing your home’s features and benefits to those of other homes currently on the market and those that have recently sold in Parrish, Florida.

Comparables

Homes currently on the market (active listings) serve as your competition, while sold properties provide insight into what buyers have been willing to pay. It’s essential to consider both aspects. Your local Parrish realtor should supply you with data on active comparables (homes currently for sale in Parrish) and closed comparables (homes that have recently sold in the area).

Sometimes, agents may also reference properties that are under contract or have expired listings. Expired listings can indicate properties that were overpriced, resulting in unsold homes. Typically, agents will use at least three comparables from each category: three actives or under contract and three sold homes.

Adjustments

Our team at Keys to the Coast values the use of adjustments in our pricing analysis. We believe that recognizing the features and benefits of properties and making upward or downward adjustments allows us to better assess your home’s value. The goal of these adjustments is to align the comparables more closely with your property.

No Adjustments

Some agents opt not to use adjustments in their pricing strategy. They may argue that they aren’t appraisers and can’t accurately assign dollar values to the differences between properties. Instead, these agents often present comparables while relying on median and average home values. While this approach isn’t necessarily wrong, our team at Keys to the Coast typically recommends starting with the middle ground as your initial listing price.

Valuation Range

The truth is, no one can predict the exact selling price of your home. However, by utilizing adjustments and leveraging local market experience, you can get a good estimate of your home’s value. Realtors in Parrish should provide sellers with both a low and high range. The low range represents the worst-case scenario, while the high range indicates the best-case scenario. We typically recommends starting with the middle ground as your initial listing price.

Price Reduction

If your home has been on the market for a while due to an initial high price, you may need to consider a price reduction. While buyers will notice this change, it can be more challenging to capture their attention this way. Essentially, you end up chasing the market in a desperate bid for visibility.

When you do decide to reduce the price, make it significant. Avoid making small cuts repeatedly; instead, opt for one substantial reduction and stick with it. It’s wise to follow our advice on how much to lower the price for maximum effectiveness.

The Best Approach to Pricing Your Parrish FL Home

The safest and most effective strategy is to price your property within the range recommended by your agent. Overpricing your home often leads to wasted time, and ultimately, you may sell for less than if you had priced it correctly from the start.

Maximizing Your Property Value with a Parrish, Florida Realtor

As we’ve discussed, pricing is crucial when it comes to selling your home. Make sure you understand how your agent arrived at their analysis. Have an open conversation about your concerns and collaborate closely. When you hire a local realtor in Parrish, Florida like us, remember that you’re part of the same team. We work for you and have your best interests at heart.

Remember to Check out our Sellers Page for valuable tips and resources to make your home-selling experience in Parrish a success!

Meet the Team

Amy Prumo

Amy Prumo is an Elite agent with extensive experience and deep local expertise, known for delivering outstanding results in the Parrish real estate market. Amy’s attention to detail, strong communication skills, and unwavering commitment to excellence have made her one of the most sought-after agents in the business. 

Thomas Carden

Thomas Carden brings a wealth of knowledge from his background in building, planning, zoning, and development. With over 20 certifications from the International Code Council, including Planner Review and Certified Building Official, he is a recognized expert in his field and an expert legal witness in construction.